When Homeowners Search for a Roofer,
You Should Be First.
Most roofing companies are invisible online, not because they do bad work, but because no one built their digital presence to actually rank and convert. We fix that.
Page One Isn't a Bonus.
It's Where the Jobs Are.
Over 90% of people searching for a roofing contractor never scroll past the first page of Google. If your business isn’t there, you effectively don’t exist to most of your potential customers, regardless of how good your work is.
SEO is not magic. It’s a disciplined, compounding process that builds your visibility in the searches that matter most: people in your area, right now, ready to book.
Every Component of SEO,
Built Around Roofing
We don’t offer generic SEO packages. Every service below is executed with roofing-specific keyword data, local market knowledge, and conversion goals in mind.
Custom Audit & Market Research
Before anything else, we do a thorough assessment of where you stand; technically, competitively, and in your local search market.
- Full technical site audit
- Competitor keyword gap analysis
- Local market opportunity mapping
- Current ranking baseline report
On-Page Optimization
Every page on your site is optimized to communicate clearly with both search engines and the homeowners you want to reach.
- Title tags and meta descriptions
- Header structure and keyword placement
- Schema markup for local business
- Internal linking architecture
Local SEO & Map Pack Domination
Roofing is a local business. We optimize your presence for neighborhood-level searches and the Google Map Pack, where most clicks actually happen.
- Google Business Profile optimization
- Citation building and cleanup
- Review strategy and management
- Local landing pages for each service area
Content That Ranks and Converts
We create roofing-specific content that answers what your customers are already searching for, and positions your business as the clear expert.
- Service and location page copy
- Keyword-targeted blog articles
- FAQ content targeting featured snippets
- Conversion-focused page structure
Backlink Building
Google treats links from credible sources as votes of confidence. We build your site’s authority through relevant, high-quality link placements, not spammy shortcuts.
- Industry-relevant link outreach
- Local business and directory listings
- Roofing association and supplier links
- No link farms or paid schemes
Ongoing Optimization & Reporting
SEO is not a campaign with an end date. We monitor, adjust, and improve continuously, and we tell you exactly what’s happening every month in plain language.
- Monthly ranking and traffic reports
- Algorithm update monitoring
- Competitor movement tracking
- Strategy refinement as your market shifts
Real Numbers. Real Roofers.
Every number is from an actual client. We walk through the full data on the first call.
104%
Increase in Organic Traffic
Achieved within four months of launching a new custom site with proper SEO architecture. The client had been on a template site for three years with stagnant traffic.
Roofing Company in Minnesota
WEBSITE + SEO
3.5x
Increase in New Client Bookings
A roofing client tripled their booking rate after we rebuilt their site with conversion-focused layout, clear CTAs, and a click-to-call mobile experience.
Roofing Company in Minnesota
WEBSITE REBUILD
68%
Traffic Increase in One Month
Month-over-month traffic jump following a site rebuild that addressed page speed, mobile performance, and local SEO structure simultaneously.
Roofing Company in Minnesota
WEBSITE + LEAD GEN
We Target Customers Based on What They Actually Want, Not Just What They Type.
Every search tells us something about where that person is in their decision. We build content that meets them at each stage, so your business captures demand at every level of the funnel.
Top of Funnel
Informational
These homeowners are researching a problem. They’re not ready to call yet, but capturing them now builds trust and keeps your brand front of mind when they are.
Example search
“how do I know if I need a new roof?”
Mid Funnel
Navigational
These people already know your business and are looking for you specifically. We make sure your brand is easy to find and your site delivers a clear, credible first impression.
Example search
“Searchable roofing reviews”
Bottom of Funnel
Transactional
These homeowners are ready to book. This is where most SEO budgets should focus, and where we spend the most time, because these searches lead directly to revenue.
Example search
“roofing contractor near me free estimate”
Our SEO Process for Roofing Companies
A structured approach that never skips steps, because every step connects to the one before it and the one after it.
Audit & Competitive Analysis
We assess your current site, identify every technical issue holding you back, and map out exactly where your competitors are winning in search, and why.
Keyword Strategy & Content Plan
We identify the searches your ideal customers are actually making, by service type, location, and intent level, then build a content roadmap around them.
On-Page & Technical Execution
We fix what’s broken, optimize every page, build out your local SEO infrastructure, and create content that targets the searches most likely to convert.
Authority Building
We strengthen your site’s credibility through backlink outreach, local citations, and review strategy; the signals Google uses to decide who deserves page one.
Monitor, Report & Improve
Monthly reports in plain language. Ongoing adjustments as your rankings grow and your market shifts. You always know what’s happening and what’s coming next.
CLIENT STORIES
Don't Just Take Our Word For It...
See What A Few Of Our Partners & Clients Have To Say
★★★★★
5.0 on Google Reviews
Find Out Exactly Why
Competitors Are Outranking You
We’ll review your site, your local market, and your current rankings, and show you the specific gaps that are costing you jobs. No obligation, no pitch deck, no fluff.