The problem was clear
Roofing contractors were working with marketing agencies that didn't understand their business, getting cookie-cutter websites and generic SEO strategies that could have belonged to any company in any industry.
A Roofing Marketing Agency
That Actually Knows Your Industry.
Searchable is a roofing marketing agency built on years of working closely with roofing contractors. Most agencies treat roofing like any other vertical. We don’t, because deep industry knowledge produces better strategies, better results, and better ROI.
We Know Roofing.
We Know Marketing.
That Combination Is Rare.
Most marketing agencies work across dozens of industries. They serve dentists, lawyers, restaurants, e-commerce shops, and roofing contractors; all with the same generic playbook. The roofing client gets a website that looks like the dental client’s website with a different logo.
Searchable was built with a different belief: that roofing is a distinct industry with a distinct sales cycle, a distinct customer psychology, and a distinct competitive landscape. Marketing that doesn’t account for that specificity is just expensive guesswork.
The decision to focus on roofing contractors wasn’t a marketing strategy. It was a recognition that depth beats breadth every time, that a client is better served by a partner who knows their industry cold than by one who spreads attention thin across fifty different verticals.
That focus shapes everything at Searchable. Every strategy, every piece of content, and every keyword decision is made with roofing contractors in mind; because that’s where the team’s knowledge runs deepest.
Then
Why
Industry-specific expertise changes everything
Understanding roofing search behavior, local market dynamics, and how homeowners make buying decisions means the strategy is built on real knowledge, not assumptions.
Now
Deep focus, real results
Searchable's roofing focus means every dollar of research, every piece of content, and every SEO decision is informed by genuine industry knowledge, not adapted from a playbook built for someone else.
Next
Your business, specifically
The strategies that drove Bold North Roofing from $2.5M to $12M aren't a template, they're a proof of concept. Every client engagement starts fresh with your market, your competition, and your goals.
The Principles Behind Every Decision We Make
These aren’t values written for a website. They’re the actual principles that shape how Searchable operates with every client.
Roofing is where we go deepest
Our work is rooted in the roofing industry. That sustained focus means every strategy draws on real knowledge of how roofing customers think, search, and decide, not assumptions borrowed from another industry’s playbook.
Revenue is the metric that matters
Traffic, rankings, and impressions are inputs. Booked jobs and revenue are outputs. We report on both, but we optimize for the outputs, because that’s what actually grows a roofing business.
No shortcuts, ever
Black-hat SEO, link farms, keyword stuffing; these tactics produce short-term rankings and long-term penalties. Every strategy we run is built to compound over time, not to game an algorithm that will eventually catch up.
Honest timelines, real expectations
SEO takes time. Websites take time. Anyone promising overnight results is lying. We tell you what to expect and when; and we don’t oversell to close a deal that’s going to disappoint six months from now.
You talk to the person doing the work
When you have a question, you reach the strategist; the person who built your campaign, knows your numbers, and can give you a real answer without checking with three other people first.
Plain language, always
Marketing jargon exists to make simple things sound impressive. We write reports and have conversations in plain language, because you should understand exactly what’s happening with your business and why.
The People Who Make Your Growth Happen
A focused team of specialists; strategists, developers, and creatives, with deep roots in roofing marketing. Small by design, because depth matters more than headcount.
Alex Ratynski
Founder & CEO
With a background in both roofing and digital marketing, I saw an opportunity to merge the two industries and create a consultancy that truly understood the unique challenges of roofing businesses.
‘‘SEO BRINGS MORE ATTENTION TO YOUR SITE.
THAT = MORE CONVERSIONS, MORE LEADS, MORE SALES.”
As your online marketing expert, I LOVE helping businesses grow. I am driven by data & numbers, and I am motivated by positive results. My team and I focus on ROI, creating custom solutions that move the needle on Google.
CLIENT STORIES
Don't Just Take Our Word For It...
See What A Few Of Our Partners & Clients Have To Say
★★★★★
5.0 on Google Reviews
★ $2.5M to $12M in Revenue
Erik McLaughlin
· Bold North Roofing & Contracting
Ready to Work With a Partner
Who Actually Gets Roofing?
Book a free 30-minute call with Alex. We’ll look at your current online presence, tell you exactly what’s holding you back, and give you a clear picture of what growth looks like for your specific market.